She knew how to simplify beautiful hair & so she did! - Created by a hairdresser


Luxury Products. Simple Steps

because everything else is complicated.

There's no doubt that hair products are confusing. There are so many to choose from and usually serves one purpose for one hair type. Not to mention, we forget how to use them by the time we get home. Until now! With our visual guidance printed on every product you will know exactly how to use them, everytime.

Essential Haircare


Shiny, beautiful hair is what we love. Our hair products are made to show you instant results & heal your hair from the inside out. We give your head a break from the nasty chemicals and allow it to rebalance. You'll have less frizz, more shine, healthier, longer hair & yes ... quicker blow-dry times. 


DID YOU KNOW? Every product has our signature complex inside? Made up of responsibly sourced ingredients from around the world: Cupuacu. Kokum. Orange. Sunflower. Aloe & Agave.