Full Transparency

WHAT HAIR BRANDS AREN'T TELLING YOU

FULL TRANSPARENCY

WHAT HAIR BRANDS AREN'T TELLING YOU

Gone are the days of grabbing what you see on the shelves, or shall we even say… television commercials? Remember those ads that would break up your favorite TGIF binge with 6 minutes of advertisements? Since then we have evolved into some dangerous territory—social media ads! With our distraction on people raving about beauty products, we tend to not pay attention to what exactly goes into our products.

Large corporations have spent billions on advertising for celebrity endorsements that drive conversions [new sales]. However, marketing has evolved, yet again, into influencer marketing. Brands now have the opportunity to give you even more advertisements through the eyes of the “girl next door,” or even through someone you bookmark to strive to be like.

SO, WHAT'S THE ISSUE?

We are getting so captivated by influencers and their mostly paid ads, yet they are told specifically what to highlight and to not provide full transparency about what's in the product...and why should they? They aren’t experts!

To be frank, our company made a conscious choice to leave Corporate America for that reason. For our founder, it was her sole reason alone. If we can’t speak to full transparency and truth, then we are cheating. “I have a daughter that observes my every move and word, I went back to the basics and imagined what kind of human would I be to be okay with lying to a stranger, but tell the truth to my family? I needed to have both, and outside of Corporate America, I could. We all can!”

INGREDIENTS COMMONLY FOUND IN YOUR BEAUTY PRODUCTS

DMDMh
Releases formaldehyde

DANGERS
Skin Contact with DMDM hydantoin may result in irritation, itching, burning and may induce eczema. Reddening and blisters can develop. If you continue to use products containing DMDMh it may cause skin cancer!

PARABENS
Preservative in beauty products

DANGERS
Known to be a hormone disruptor with an effect that is linked to increase risk of breast cancer and reproductive toxicity. Parabens mimic estrogen by binding to estrogen receptors on your cells.

PHTHALATES
Softens PVC

DANGERS
As a solvent commonly found in cosmetics they can damage the liver, kidney, lungs and reproductive system.

SULFATES
Cleansing agent that makes the bubbles or suds in shampoo

DANGERS
They may be linked to carcinogens and may cause skin irritations as well as cause harm to your eyes and scalp.

SULFATES
Cleansing agent that makes the bubbles or suds in shampoo

DANGERS
They may be linked to carcinogens and may have skin irritations as well as eyes and scalp

GLUTEN
Popular additive in skin and haircare

DANGERS
A substance present in grains, especially wheat, that is responsible for the elastic texture. A mixture of two proteins, it causes illness in people with celiac disease.

Finding hair products can be headache enough but our mission is to make your choice simplified. This is the reason why we clearly state on every product what we are free of. All of our products are created here in the US and are carefully handled by a USDA certified organic lab. Taking additional steps to ensure we maintain transparency is what we will continue to do, because you deserve it, your family deserves it and we sleep better at night!

Learn more about our carefully crafted and safe hair care products and take the worry out of your haircare routine today!

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